Medical Spa Marketing Packages

Tier 1

Basic Awareness Package

Fixed monthly fee $500/mo

Purpose: Build brand awareness and engage potential customers.

Social Media Management

• 5 posts a month (e.g., promotions, before-and-after images, testimonials).
• Basic engagement (responding to comments and messages).
• Email Marketing: Monthly newsletter with spa updates, promotions, and educational content.
• Google Business Profile Management: Regular updates, customer review management.
• Paid Advertising: Small ad spend on Facebook/Instagram for local awareness (optional add-on).

Tier 2

Lead Generation Package

Cost: Fixed monthly fee plus performance-based bonus ($800 + $50 per qualified lead).

Everything in Tier 1 plus:

Purpose: Generate quality leads for appointments and consultations.

• Lead Magnet Campaigns: Create and promote downloadable guides (e.g., "The Ultimate Guide to Glowing Skin").
• Landing Pages: Conversion-focused pages for promotions like free consultations or discounted first treatments.
• Targeted Ads: Facebook/Instagram and Google PPC campaigns aimed at lead capture.
• Set up systems to capture and manage leads for follow-ups.

Tier 3

Conversion Optimization Package

Purpose: Focus on converting leads into paying customers.

Everything in Tier 2 plus:

• Personalized Marketing Funnels: Automated email/SMS campaigns for follow-ups, appointment reminders, and upselling.
• Exclusive Offers for Return Visits: Targeted discounts for existing customers to boost retention.
• Analytics and Reporting: Regular reporting on ROI and customer behavior trends.
• Product Promotion Strategy: Highlight spa products in campaigns with upsell tactics.

Cost: Higher base fee plus bonuses for conversions (e.g., $2,500 + $50 per converted customer).