Understanding the why behind the marketing, setting key performance indicators, and tracking results
KPIs should be SMART objectives: Specific, Measurable, Attainable, Realistic and Time-Bound.
| 1 | Increase the Number of Appointments |
| 2 | Increase the Number of Products Sold |
| 3 | Increase the Number of Appointments to Providers |
Instagram Post Dates
| Month | KPI | Campaign Message |
| February 1, 2025 | Increase the Number of Appointments | Valentines reminder (link to post) |
| February 5, 2025 | Increase the Number of Products Sold | Product reason and result |
| February 10, 2025 | Appointments to Providers | Valentines DAY |
| February 16, 2025 | Increase the Number of Appointments | Service offering awareness |
| March , 2025 | Increase the Number of Products Sold | Skincare Awareness (Mexico) |
| March , 2025 | Increase the Number of Appointments | Fat loss - ready for summer |
| March , 2025 | Brand Awareness | Healthy food, Healthy Living |
| March , 2025 | Increase the Number of Appointments |
Facebook Post Dates
Print Marketing Direct Mail Dates
Website Updates