Jordan Douglas

Experience

KingUp.co

A.I. Focused Marketing - Freelance

March 2024 - Present

• AI-Powered Social Media Management
• Local SEO & Reputation Management
• Paid Ad Campaigns
• A.I. Chatbots & Lead Nurturing
• Personalized Email & SMS Marketing
• AI-Enhanced Website & Landing Pages

University of Phoenix

Director of UI/UX for Academic Services

Oct 2022 - Mar 2024

• Led UX strategy for 11 product teams, implementing the Continuous Discovery model to drive user-centered design decisions.
• Designed UI for AI augmented tools, such as a student job interview practice tool attached to individual jobs and saved career paths.
• Designed intuitive, high-impact UI solutions while defining and evolving brand direction.
• Spearheaded the development of an MUI-based Figma Design System, modernizing branding and streamlining design consistency across the university.
• Conducted and prioritized user research and testing sessions to inform product improvements and enhance user experiences.
• Mentored design teams on Figma and UX best practices, covering advanced features like variations, variables, components, plugins, pixel grids, type scales, and accessibility standards.
• Facilitated cross-functional collaboration between brand, content design, product management, development, and design teams to ensure cohesive and effective digital experiences.
• Integrated cutting-edge AI tools to automate workflows, optimizing efficiency, accelerating turnaround times, and elevating overall team productivity.

Allstate Identity Protection

Director of UX & Visual Design

2022

Managed the UX and product design team, established new processes and standards

• Created and implemented a comprehensive design system, including usability testing frameworks, design thinking methodologies, and a scalable content process to streamline workflows and improve team efficiency.
• Established a Figma-based component design system and pattern library in collaboration with Allstate, ensuring consistency and scalability across products.
• Launched a usability testing program with a prioritized backlog, driving actionable insights to inform product improvements.
• Developed co-branding guidelines for partner applications, enhancing brand alignment and fostering stronger partnerships.
• Unified content, design, and user research teams to improve cross-functional collaboration, resulting in more cohesive product designs and streamlined processes.
• Designed and launched new product interfaces and branding strategies, including co-branded partner applications, to elevate user experience and reinforce brand identity.

CSAA Insurance (AAA)

Senior UX/UI Designer + Design System

2021 - 2022

• Pioneered a robust Design System, Style Guide and Pattern Library.
• Built Figma components with variations based on Material UI.
• Participated in usability research and synthesis.
• Designed UI for MyPolicy product including payment flows, Wallet, and Document Library.
• Created icons, illustrations, and media.

WaFd Bank, Washington Federal

Director of UX & Visual Design

2019 - 2021

User Experience, Visual Design, Branding, Analytics, Accessibility

• Spearheaded the creation of a comprehensive brand and design system, standardizing visual design language, patterns, and styles across all digital products to ensure consistency and elevate the user experience.
• Improved usability through quantitative and qualitative testing, leveraging tools such as Heap, Mouseflow, Google Analytics, and Hotjar to analyze user behavior and identify optimization opportunities.
• Developed user personas, wireframes, journey maps, and conducted A/B testing to inform data-driven design decisions and enhance user engagement.
• Designed and maintained a robust style guide and front-end pattern library, ensuring alignment between design and development for seamless implementation.
• Established co-branded partner site designs to deliver a unified user experience across multiple applications and platforms.
• Mapped end-to-end customer journeys, focusing on the online account opening process to identify pain points and improve user flow.
• Evaluated third-party applications to ensure effective integration and a superior user experience, driving adoption and satisfaction.
• Implemented SEO best practices and provided recommendations to enhance site visibility and organic traffic.
• Collaborated with developers to build a new React-based architecture, making WaFd Bank’s website one of the fastest in the financial services industry.
• Introduced customer-centric, approachable language to site content, improving readability and overall user satisfaction.
• Championed mobile-first design principles, delivering iterative improvements to optimize the experience for mobile users.
• Operated within an agile environment, participating in daily standups and rapid deployments to adapt to evolving project requirements.

Oracle Corporation

Principal UX/UI Designer, Front-End Developer

2008 - 2017

UX, Visual Design, Code Responsive Templates, Technical Illustration

• Combined multiple sites and libraries to use one consistent visual style and created docs.oracle.com umbrella
• Collaborate on the Alta UI design system
• Built a complete internal project/media tracking system with a searchable image library in PHP resulting in 100% on-time delivery of technical illustrations
• Designed and hand-coded HTML5/CSS3 responsive Web templates for docs.oracle.com, Cloud, Java and Fusion Middleware
• Designed and developed templating systems giving unique branding and consistent architecture
• Coded functional menus, embedded video, and remote content using jQuery and JavaScript
• Test and develop to strict accessibility standards
• Created 1000+ technical illustrations for documentation

L3 Communications & U.S. Coast Guard

Senior Designer & Team Lead

2001-2008

Course Design, Course Player Developer, Accessibility Testing, Interactive Design

• Team lead for a group of ten or more interactive/instructional media designers and Web developers
• Designed and developed the first ever Coast Guard-wide online course
• Created equipment training courses, simulations and instructional process improvement for the U.S. Coast Guard
• Programmed web applications using ASP-SQL, CSS, Action Script 2.0 and JavaScript
• Developed fully functional equipment simulations for training courses in Flash
• Position Recognitions: Civilian of the Quarter - 2nd quarter 2003; Two Commandant Meritorious Team Awards; Core Value Award; Annual Performance Award