Jordan Douglas

Experience

University of Phoenix

Director of UI/UX for Academic Services

2022 - 2024

• Led a team of 11 UX and Content designers across 10 product teams, overseeing the hiring process, managing performance evaluations, and fostering professional growth through effective coaching and mentorship.
• Established and maintained consistent UI designs across multiple product teams, ensuring a unified and cohesive user experience throughout the organization.
• Implemented direct report coaching using Betterworks, resulting in enhanced performance and skill development among team members.
• Developed customized learning paths for design leads, facilitating their professional development and ensuring alignment with organizational objectives.
• Evaluated and integrated AI tools to optimize workflow efficiency, streamlining design processes and enhancing productivity.
• Mentored junior designers in Figma and discovery methods, imparting essential skills and knowledge to enhance their proficiency and effectiveness in design processes.
• Spearheaded the implementation of a Figma MUI (Material-UI) design system workflow for front-end developers, improving collaboration and efficiency in the design-to-development pipeline.
• Made significant contributions to the development and maintenance of the Design System, Style Guide, and Pattern Library, ensuring consistency and scalability across all product offerings.

Allstate Identity Protection

Director of UX & Visual Design

2022

Led the UX and visual design team, established new processes and standards

• Established a comprehensive design system to ensure company-wide consistency in design, incorporating best practices and standards across all digital products and platforms.
• Implemented a regular cadence of usability testing sessions, gathering valuable user feedback and insights to inform iterative design improvements and enhance the overall user experience.
• Developed and maintained a backlog of design patterns, enabling efficient reuse of proven solutions and streamlining the design process for future projects.
• Created a centralized Confluence site to document voice and tone guidelines, as well as written branding guidelines, ensuring consistency in communication and messaging across all touchpoints and channels.
• Regularly reviewed and updated the design system, usability testing protocols, and documentation to adapt to evolving business needs and industry trends, ensuring ongoing relevance and effectiveness.

CSAA Insurance (AAA)

Senior UX/UI Designer + Design System

2021 - 2022

• Pioneered a robust Design System, Style Guide and Pattern Library.
• Built Figma components with variations based on Material UI.
• Participated in usability research and synthesis.
• Designed UI for MyPolicy product including payment flows, Wallet, and Document Library.
• Created icons, illustrations, and media.

WaFd Bank, Washington Federal

Director of UX & Visual Design

2019 - 2021

User Experience, Visual Design, Branding, Analytics, Accessibility

• Established a comprehensive brand and design system to ensure company-wide consistency, incorporating best practices and standards across all digital products and platforms.
• Establish visual design language, patterns and define styles
• Improve user experience with quantitative and qualitative user testing
• Analyze data from Heap, mouseflow, Google and Hotjar
• Established personas, patterns, wireframes, journey maps and conduct ab testing
• Build a style guide and front-end pattern library
• Brand partner sites for consistent user experience across applications
• Journey Maps for online account opening
• Evaluate 3rd party applications for effective and improved user experience
• Make SEO improvements and recommendations
• Agile environment with daily standups and rapid deployments
• Work with developers on entirely new react architecture making WaFd the fastest financial services Website
• Introduce customer centric and friendly language to the site
• Mobile first design recommendations and improvements happening iteratively

Oracle Corporation

Principal UX/UI Designer, Front-End Developer

2008 - 2017

UX, Visual Design, Code Responsive Templates, Technical Illustration

• Combined multiple sites and libraries to use one consistent visual style and created docs.oracle.com umbrella
• Collaborate on the Alta UI design system
• Built a complete internal project/media tracking system with a searchable image library in PHP resulting in 100% on-time delivery of technical illustrations
• Designed and hand-coded HTML5/CSS3 responsive Web templates for docs.oracle.com, Cloud, Java and Fusion Middleware
• Designed and developed templating systems giving unique branding and consistent architecture
• Coded functional menus, embedded video, and remote content using jQuery and JavaScript
• Test and develop to strict accessibility standards
• Created 1000+ technical illustrations for documentation

L3 Communications & U.S. Coast Guard

Senior Designer & Team Lead

2001-2008

Course Design, Course Player Developer, Accessibility Testing, Interactive Design

• Team lead for a group of ten or more interactive/instructional media designers and Web developers
• Designed and developed the first ever Coast Guard-wide online course
• Created equipment training courses, simulations and instructional process improvement for the U.S. Coast Guard
• Programmed web applications using ASP-SQL, CSS, Action Script 2.0 and JavaScript
• Developed fully functional equipment simulations for training courses in Flash
• Position Recognitions: Civilian of the Quarter - 2nd quarter 2003; Two Commandant Meritorious Team Awards; Core Value Award; Annual Performance Award

Moonshine Productions

Design Firm Owner

2000-2001

• Created site and email designs for Union Bank of CA, Extenta Wireless, Global Med Connect, and Esprit de Corp.
• Hired to build Global Medical , a B2B E-Commerce site for medical manufacturers and distributors to collaborate
• About.com featured site 2000

SelfCare.com

Creative Director & Engineering Team Lead for E-Commerce

1999-2000

• Established corporate identity and branding
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• Managed over twenty employees in SelfCare.com’s Creative and Engineering departments
• Evolved the site through several redesigns and user focused improvements
• Played a key role in establishing partnerships with NBCI, Women.com, Ivillage, AOL, Value Vision and 3rd Age
Received the companies first ever MVP award, for work on online advertising
• Pioneered new and innovative user interface solutions designed to enable users to easily access 16,000 products and related content
• Consistently met deadlines of fast paced development schedules
• Saved SelfCare.com over $40,000 by bringing product image processing in-house
• SelfCare.com received more than 600,000 visitor sessions and more than 40 million hits a month
• Successful hits for a 1 week period increased from 2,171,865 (05/99) to 9,838,053 (05/00)
• Jan 1, 2001: Gomez.com ranks SelfCare.com #1 in Customer Confidence
• Nielsen//NetRatings listed SelfCare.com in the top 15 brands that lead to assured action (6-2000)

Market Live

eCommerce UX/UI Designer

1999

• Designed user experience and branding for E-Commerce sites
• Worked with MML’s largest corporate clients to ensure a high degree of satisfaction

DynEd International

Art Direction, Illustration, Animation

1996 - 1999

• Designed and animated award-winning interactive English language learning courses
• Worked with a broad range of art styles designed specifically for each product demographic
• Designed and produced packaging and print marketing
• Hired, trained and managed employees for art department
• Designed lead characters, games and created animations
• Designed a unique brand for each CD and developed style guidelines
• Visit DynEd.com for a list of awards