Jordan Douglas
A passionate and innovative User UX/UI and Product Designer with a talent for creating intuitive and engaging digital experiences.
Skilled in:
User Research
Figma
Usability Testing Wireframes
Prototyping
Design Thinking
UCD Methodologies
Discovery
product design
design systems
Personas
Journey Map
branding
JavaScript
HTML
cross-functional teams
Expertise
UX
- User Interviews
- Prototyping
- A/B Testing
- Journey Mapping
- Card Sorting
- Continuous Discovery
- Qualitative and Quantitative
Figma
- Material Design
- Design Systems
- Variants
- Components
- Prototyping
- Pattern Libraries
- Branching
- Responsive layouts
- UI Kits
Accessibility
- Testing
- WCAG Compliance
- Using Aria
- Section 508
- Jaws
Experience
A.I. Focused Marketing - Freelance
March 2024 - Present
- AI-Powered Social Media Management
- Local SEO & Reputation Management
- Paid Ad Campaigns
- A.I. Chatbots & Lead Nurturing
- Personalized Email & SMS Marketing
- AI-Enhanced Website & Landing Pages
Director of UI/UX for Academic Services
Oct 2022 - Mar 2024
- Led UX strategy for 11 product teams, implementing the Continuous Discovery model to drive user-centered design decisions.
- Designed UI for AI augmented tools, such as a student job interview practice tool attached to individual jobs and saved career paths.
- Designed intuitive, high-impact UI solutions while defining and evolving brand direction.
- Spearheaded the development of an MUI-based Figma Design System, modernizing branding and streamlining design consistency across the university.
- Conducted and prioritized user research and testing sessions to inform product improvements and enhance user experiences.
- Mentored design teams on Figma and UX best practices, covering advanced features like variations, variables, components, plugins, pixel grids, type scales, and accessibility standards.
- Facilitated cross-functional collaboration between brand, content design, product management, development, and design teams to ensure cohesive and effective digital experiences.
- Integrated cutting-edge AI tools to automate workflows, optimizing efficiency, accelerating turnaround times, and elevating overall team productivity.
Director of UX & Visual Design
2022
Managed the UX and product design team, established new processes and standards
- Created and implemented a comprehensive design system, including usability testing frameworks, design thinking methodologies, and a scalable content process to streamline workflows and improve team efficiency.
- Established a Figma-based component design system and pattern library in collaboration with Allstate, ensuring consistency and scalability across products.
- Launched a usability testing program with a prioritized backlog, driving actionable insights to inform product improvements.
- Developed co-branding guidelines for partner applications, enhancing brand alignment and fostering stronger partnerships.
- Unified content, design, and user research teams to improve cross-functional collaboration, resulting in more cohesive product designs and streamlined processes.
- Designed and launched new product interfaces and branding strategies, including co-branded partner applications, to elevate user experience and reinforce brand identity.
Senior UX/UI Designer + Design System
2021 - 2022
- Pioneered a robust Design System, Style Guide and Pattern Library.
- Built Figma components with variations based on Material UI.
- Participated in usability research and synthesis.
- Designed UI for MyPolicy product including payment flows, Wallet, and Document Library.
- Created icons, illustrations, and media.
Director of UX & Visual Design
2019 - 2021
User Experience, Visual Design, Branding, Analytics, Accessibility
- Spearheaded the creation of a comprehensive brand and design system, standardizing visual design language, patterns, and styles across all digital products to ensure consistency and elevate the user experience.
- Improved usability through quantitative and qualitative testing, leveraging tools such as Heap, Mouseflow, Google Analytics, and Hotjar to analyze user behavior and identify optimization opportunities.
- Developed user personas, wireframes, journey maps, and conducted A/B testing to inform data-driven design decisions and enhance user engagement.
- Designed and maintained a robust style guide and front-end pattern library, ensuring alignment between design and development for seamless implementation.
- Established co-branded partner site designs to deliver a unified user experience across multiple applications and platforms.
- Mapped end-to-end customer journeys, focusing on the online account opening process to identify pain points and improve user flow.
- Evaluated third-party applications to ensure effective integration and a superior user experience, driving adoption and satisfaction.
- Implemented SEO best practices and provided recommendations to enhance site visibility and organic traffic.
- Collaborated with developers to build a new React-based architecture, making WaFd Bank’s website one of the fastest in the financial services industry.
- Introduced customer-centric, approachable language to site content, improving readability and overall user satisfaction.
- Championed mobile-first design principles, delivering iterative improvements to optimize the experience for mobile users.
- Operated within an agile environment, participating in daily standups and rapid deployments to adapt to evolving project requirements.
Principal UX/UI Designer, Front-End Developer
2008 - 2017
UX, Visual Design, Code Responsive Templates, Technical Illustration
- Combined multiple sites and libraries to use one consistent visual style and created docs.oracle.com umbrella
- Collaborate on the Alta UI design system
- Built a complete internal project/media tracking system with a searchable image library in PHP resulting in 100% on-time delivery of technical illustrations
- Designed and hand-coded HTML5/CSS3 responsive Web templates for docs.oracle.com, Cloud, Java and Fusion Middleware
- Designed and developed templating systems giving unique branding and consistent architecture
- Coded functional menus, embedded video, and remote content using jQuery and JavaScript
- Test and develop to strict accessibility standards
- Created 1000+ technical illustrations for documentation
Senior Designer & Team Lead
2001-2008
Course Design, Course Player Developer, Accessibility Testing, Interactive Design
- Team lead for a group of ten or more interactive/instructional media designers and Web developers
- Designed and developed the first ever Coast Guard-wide online course
- Created equipment training courses, simulations and instructional process improvement for the U.S. Coast Guard
- Programmed web applications using ASP-SQL, CSS, Action Script 2.0 and JavaScript
- Developed fully functional equipment simulations for training courses in Flash
- Position Recognitions: Civilian of the Quarter - 2nd quarter 2003; Two Commandant Meritorious Team Awards; Core Value Award; Annual Performance Award
Education
Interaction Design Foundation
- Certificate: Design Systems: How to Craft Successful Components
- AI-Powered UX Design: How to Elevate Your UX Career
- How to Design Engaging Products
- Design for the 21st Century with Don Norman
- Mobile UX Design
- UI Design Patterns for Successful Software
LinkedIn
- A Design Thinking Approach to Putting the Customer First
- UX Research Methods: Interviewing
- Layout and Composition
- Logotype Design
- Design Techniques
- Principal for UX Design
- Managing Generation Z
- PMI Agile Certified Practitioner (PMI-ACP)
- Sharing Your Best Self at Work
- Communicating with Emotional Intelligence
Art and Visual Design
- Santa Rosa Junior College
- Skyline Community College
- Canada College
- College of San Mateo
- Foothill Community
- UC Santa Cruz