CSAA Insurance
At CSAA we took a mobile first approach to designing the myPolicy flows. We would extensively test the wireframes for core functionality and content before going to high fidelity designs.
Once converted to high-fidelity designs, we would run another usability test before handing off to developers.
Wire 1
Wire 2
Wire 3
MyPolicy 1
MyPolicy 2
MyPolicy 3
We ran an agile team with regular user testing on a two week cadence. The design team would participate in the studies and synthesize the results collaboratively and ideate solutions.
In a true design thinking practice, it was all about empathize, define, ideate, prototype and test.